Our story
The hat came first.
The name caught up.
Before there was a brand, there was a drawing: a tall, crooked top hat with flowers climbing out of the band and a pocket watch tucked into the ribbon — sketched by hand, in pencil, the way all the best mad ideas start.
First, we were mad
The gin was born as Mad Hatter — a small-batch spirit made in the Barossa Valley with a proper wonderland streak: a London dry that saves its wildest card for Friday, a blue gin that changes colour when the tonic goes in, and a gin steeped in Barossa Shiraz grapes until it pours deep garnet.
Then, politely, we weren't
It turned out someone else had already claimed the Mad Hatter name. So the gin needed a new one. We looked at the hand-drawn hat, the pocket watch, the teacups — and the answer was sitting right there in the sketchbook. Curious, it became. The label barely noticed: the hat stayed, the flowers stayed, the watch kept its own peculiar time.
Still drawn by hand
Every bottle of Curious still carries that original artwork — hat, blooms and all — recoloured for each gin: violet for Friday, electric blue for Magic, garnet for Shiraz. Beneath the whimsy, the gin itself is entirely serious: 40% ABV, distilled in small batches at Vine Vale in the Barossa Valley, South Australia.
“Opulent and balanced, with a hint of madness.”
— the Shiraz Gin label, telling you everything you need to know about us
Stay curious